How to REMOVE LEATHER STAIN?

I just got a brown leather juicy couture wallet so its still new! i out it in my bag, and sunscreen got on it and now there is a pretty good sized stain from the sunscreen. i tried to put baking soda on it and put it in the sun but that didnt help. I put leather cleaning stuff on it and it looks even worse. What should I do now!? Please help!